Junior Golf: Hide It, Keep It-Show It, Sell It

   That's kind of an odd title, isn't it? Before I began teaching and when I retired from teaching and began my writing career, I was a salesman and sold office equipment and wholesale food products to grocery stores. I had a sales manager share with me a very good idea as I was learning the sales industry. The saying was very profound and I will share it with you:  Show it, sell it--Hide it keep it.  After thinking about how we promote junior golf and even bringing kids into the game that is kind of what we are doing, aren't we.  We just are not giving junior golf the exposure that it should be getting as far as getting kids into the game.

      As I travel around town, I see all kinds of signs up (I live in Merced, California).  Signs such as "Atwater Little League Sign Ups" or "Merced Girl's League Softball Leagues Now Forming.  Sign up At...On Saturday March 4" or "Atwater Strikers Soccer League-signups October 4th". Sign like these are all over the place as I am sure they are in your town.  During the fall you see signs announcing sign ups for soccer leagues and basketball leagues as well as youth football. Signs for Little League and softball leagues are visible during the early spring. Most of these signs are put up around schools in order to get as many kids into the particular sports to sign up as they can.  I ask you though, Where are the signs announcing youth golf programs and signups for those programs?
      I can answer that question quite easily.  There are no signs that are put up.  One of the reasons is that golf programs for youth are not promoted except in the golf community.  Another reason is that there are not that many organized youth golf programs as you see in other sports.  I think that is a shame.  Why aren't there any programs out there?  How come we hide such programs as "First Tee" and "Golf Kids"?  Are we embarrassed?  Do we think that kids are not interested in golf?
     We need to be a bit more aggressive in bringing kids into the game of golf.  Yes, kids are coming to the game of golf.  We can just look at the growth in participation rates in youth golf tournaments and see that it is growing, but probably not as quickly or as much as it should be growing.  Let's take a hard look at what needs to be done to change this.
      I understand many of the challenges that are faced when you try to develop a youth golf program.  A major consideration is who is going to run the program.  Most golf facilities and their staff are totally overburdened with the tasks that are required to run their golf courses, let alone establishing a quality youth golf program.  It is hard to put together a youth program and takes a lot of resources in time and money.  In most cases, the courses and pros don't have that time and money to devote to a quality program.  I understand their logic and concerns that a youth program is another huge investment in the course's time and limited resources.  The decision is a tough one to make, even though the time and money spent is an investment in the future and many of these youth players turn into paying customers.
     Perhaps what is needed is for the men and women of golf look to the future and volunteer to supervise golf programs as in other sports. We need to establish more programs and advertise those programs.  The word needs to get out.  There are golf programs and many other programs can be created. We must go on the offensive and let communities know that these programs exist.  Let's get kids playing golf. Let's show parents and kids the wonderful benefits of the game of golf and how you can play golf for a lifetime.  Let's show it and not keep it.